Tuesday, February 24, 2009
Monday, February 23, 2009
1) Principle of Liking
People like those who are like them.
The Application- Uncover real similarities & offer genuine praise.
2) Principle of Reciprocity
people repay in kind
The Application - Give what you want to recieve.
3) The Principle of Social proof
People follow lead of similar others
The Application - Use peer power whenever as available.
4) The Principle of Consistency
People align with their clear commitments
The Application - Make their commitments active, public & voluntry.
5) The Principle of Authority
People defer to experts
The Application - expose your expertise, don't assume it's self-evident.
Surprisingly offten, people mistaken, assume that others recognise & appriciate.
6) The Priciple of Scarity
People want move of what they can have less of.
The Application - highlight unique benefits & exclusive information.
Thursday, September 25, 2008
LIfe
If we all just cared about everyone we knew
The world would be a much better place.........